Ron McDermott is arguably Australia’s foremost exhibition coach and a dedicated student of trade show and exhibition dynamics. He has delivered over 210 exhibitor education seminars and workshops in 39 cities and regional centres Australia-wide – presenting to 6,000 exhibition professionals. Ron is single-minded in pursuing his passion – helping exhibitors prepare for their events, connect with their customers and achieve worthwhile measurable results.

He keeps his finger on the pulse by relentlessly visiting trade shows, consumer exhibitions, agricultural shows, regional festivals and industry meetings. He observes attendee and exhibitor behaviours, and interviews exhibitors and organisers.

Ron draws from decades of commercial sales, exhibition management and training experience. Among other accomplishments he developed the Eye Power program for Skyline Displays. Eye Power is still the most successful and long-running exhibition skills seminar production in Australia. Ron remains the exclusive presenter of Eye Power.

Ron launched SMART Exhibiting in 2011. SMART Exhibiting is an integrated system of professional development workshops, and planning and performance management tools. SMART Exhibiting is designed to benefit exhibitors, industry associations and event organisers.


  • SIT60207 Advanced Diploma of Events
  • BSB60407 Advanced Diploma of Management
  • BSB60707 Advanced Diploma of Project Management
  • TAE40110 Certificate IV in Training and Assessment
  • 22105VIC Diploma of Sustainability